Event Recap: Sweatworking @ Elle Fitness & Social

On Wednesday, December 2nd, Smart Girls Sweat launched its inaugural “sweatworking” event downtown Toronto at Elle Fitness & Social Club. We hosted 30 professional women from the GTA who swapped their Louboutins and suits for kicks and sweats for a night of working out and authentic networking! We are pleased to say that we launched with a sold-out event and we think we truly succeeded in our mission to transform the typical networking experience for women.


We started the evening off with a challenging HIIT plyometric workout lead by the fantastic Eneli Holmes. I think the endless burpees and the long-hold lunges will be hard for most of us to forget! After working up a great sweat, we took a break for healthy refreshments.  Cocktails and bad appetizers were nowhere to be found. Instead of the typical networking junk food, we refueled with Sweet Kale juice and vegan muffins provided by Revitasize, Nomz Energy Bites, KIND Bars, and water provided by Happy Water.

The keynote speaker, Laurel Walzak, COO of Fitneff Inc., was received with great enthusiasm! Laurel spoke to the group about how health and fitness can actually provide a competitive advantage to professional women. She used research and anecdotal evidence to explain how maximizing your health increases productivity, improves stress management, and makes you more efficient and effective at work. She also shared her personal experience competing in a figure competition and how it’s given her a competitive edge in her professional life.

We ended the evening with the most authentic and laid back networking I’ve ever experienced! The workout served as the perfect icebreaker and fostered a great sense of camaraderie. I hope some lasting connections were made and that we will see some of these wonderful ladies at our next events!

About Our Speaker: Laurel Walzak, COO of Fitneff Inc. and Member of the Board of Directors

Laurel has more than 15 years of operations, brand marketing, digital media and sales experience with a consistent record of achievement in revenue development in the sport, fitness and the consumer packaged goods industries. Laurel’s experience includes being the Director of Integrated Sales at the National Hockey League leading a team responsible for securing and negotiating strategic alliances with blue chip companies. Laurel’s recognitions include being nominated for the 2011 Ontario Premiers’ Awards (Hon. Dalton McGuinty) for Outstanding Graduates in Business and has been appointed to the George Brown College Board of Governors, Fall 2014. Laurel is a graduate of Western University with a Post-Graduate diploma in Sport and Event Marketing at George Brown College and an MBA from Queen’s School of Business. Laurel has over 25 years in sports & fitness coaching, including: tennis; skiing; & indoor cycling. In recent, she spent 10+ years as apart-time group exercise instructor at GoodLife Fitness. Her latest coaching endeavour includes bodybuilding and personal coaching for health.